Sector

Trading

Indonesia, a developing country rich in natural resources and boasting the 4th largest population in the world, maintains an extensive trade presence. In 2023, the national trade balance reached US$480.7 billion, having grown significantly compared to the pre-pandemic period in 2019, when it stood at US$338.96 billion. Moreover, as of March 2024, the country has officially recorded a trade balance surplus for its 47th consecutive month.

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Trading

Indonesia, a developing country rich in natural resources and boasting the 4th largest population in the world, maintains an extensive trade presence. In 2023, the national trade balance reached US$480.7 billion, having grown significantly compared to the pre-pandemic period in 2019, when it stood at US$338.96 billion. Moreover, as of March 2024, the country has officially recorded a trade balance surplus for its 47th consecutive month.

In terms of exports, Indonesia’s top export commodity has historically been mineral-based fuels, especially coal. However, in the global market, Indonesia is a superpower in the exports of vegetable oils, particularly palm oil, having captured roughly 20 percent of the market with a total export value of US$35.2 billion in 2022. Behind that, Indonesia also leads in nickel exports, with a total export value reaching US$5.8 trillion or 14 percent of global exports.

In 2023, China emerged as Indonesia’s top partner for both exports and imports, with a total annual value of US$62.3 billion and US$62.2 billion, respectively. Meanwhile, the nation’s next top export destination is the US, with a total annual value of US$ 23.2 billion, while the next top import country of origin is Japan, with a total annual value of US$ 16.4 billion.

For trades on the level of individual consumers, the main driver of growth has been the rise in e-commerce throughout the past few years. E-commerce gross market value (GMV) grew by 20 percent from US$48 billion in 2021 to US$58 billion in 2022. This growth persisted to 2023, as e-commerce GMV grew by 7 percent to US$62 billion. E-commerce grew rapidly as it provided a means for Indonesian consumers to maintain access to goods and services during the pandemic period of 2020-2022. However, by the time the pandemic ended, e-commerce had grown ubiquitous and became a staple in the day-to-day lives of the average Indonesian.

Meanwhile, the domestic retail sector in Indonesia is driven by the sale of automotives. The retail of automotives alone in the country reached a gross domestic product (GDP) of US$174.35 billion in 2023, contributing to roughly 13.53 percent of Indonesia’s total GDP of US$1.3 trillion for that year at current market prices. Moreover, the country also achieved a per capita GDP of US$ 4,919.

Strong trade growth followed by increasing access to goods has bolstered local consumer confidence in Indonesia despite the period of uncertainty throughout 2023. According to Bank Indonesia’s monthly consumer confidence survey, Indonesians entered 2024 with high confidence, with the confidence index rising from 123.8 in December 2023 to 125.0 in January 2024. Moreover, this increase is even higher compared to same period the previous year, as a consumer confidence index of 123.0 was recorded for January 2023.

Latest News

October 2, 2026

Indonesia's illegal cigarette trade has long deprived the state of revenue and undermined formal producers. Recent allegations that people linked to a House of Representatives legislator sold counterfeit excise stamps, however, suggest that illicit trade may also involve those with access to formal institutions. The case raises questions about how illegal cigarettes keep circulating through counterfeit branding, informal distribution and alleged collusion, even as authorities tighten enforcement and regulation.

According to a Tempo investigation, counterfeit excise stamps have allegedly been linked to Adi Harnowo, a former expert staff member of House Commission XI Chairman Mukhamad Misbakhun. An East Java businessman reportedly bought two reams of stamps for Rp 60 million (US$3,336.86) each, roughly half the official price. He did so after Adi allegedly claimed he could provide excise stamp order (CK-1) documents and coordinate with Customs and Excise officials.

Two other staff members linked to Misbakhun were reportedly also involved, with a team allegedly preparing and shipping the stamps. In one transaction, more than Rp 600 million in cash was reportedly handed to one of the legislator's subordinates. A Malang entrepreneur also said that, at a 2024 meeting in a Jakarta hotel lobby arranged by one of Misbakhun's staff, the legislator told him he could deal with his subordinates if he wanted to buy stamps. The staff then set a minimum purchase of 100 reams a month, or Rp 6 billion at Rp 60 million per ream, and the entrepreneur backed out. Misbakhun did not respond to Tempo's interview requests before publication but has since denied involvement, as has Adi, who says he stopped working for the legislator in October 2024.

The allegations come as the Corruption Eradication Commission (KPK) investigates excise-stamp manipulation within a broader bribery and gratuity case involving Customs and Excise officials and PT Blueray Cargo owner John Field. Customs official Budiman Bayu Prasojo, arrested in the case, allegedly accepted bribes from cigarette entrepreneurs. These reportedly included Rp 100 million from HS cigarettes owner Muhammad Suryo for operating expenses, and Rp 30 million that investigators suspect Martinus Suparman and Johan Sugiharto paid to prevent the confiscation of their cigarettes. The KPK has also summoned Pamekasan tobacco trader Khairul Umam, known as Haji Her, who has said he did not know the suspects.

Such transactions explain why excise-stamp counterfeiting carries strict penalties. Law No. 39/2007 amended Law No. 11/1995 on excise. Under its Article 54, selling or delivering excise goods without retail packaging or excise stamps is punishable by one to five years in prison and/or a fine of two to 10 times the excise owed. Under Article 55, making, counterfeiting, buying, storing, using, or selling counterfeit or falsified stamps, or reusing used ones, carries one to eight years in prison and a fine of 10 to 20 times the excise value.

The market's scale helps explain why the problem persists. Tobacco products accounted for 96.2 percent of excise revenue in 2022–2023, and the industry supports millions of jobs. Repeated excise increases since 2014 have not eliminated demand. Instead, they have widened the price gap between legal and illegal cigarettes and pushed smaller producers outside the formal system. Enforcement campaigns such as "Gempur Rokok Ilegal" have often targeted retailers and distribution points, while production networks have proved harder to disrupt. The government has therefore paired enforcement with formalization. Its amnesty program encourages illegal producers to register, meet tax obligations, and enter the legal market.

Yet the persistence of illegal cigarettes points to deeper structural obstacles. Authorities confiscated 1.05 billion illegal cigarettes between January and August 2026, and the Directorate General of Customs and Excise destroyed 1.5 million plain cigarettes in Papua on Sep. 3. One survey estimated that illegal cigarettes made up 4.6 percent of national consumption, concentrated in East Java, West Kalimantan, and East Nusa Tenggara. Universitas Gadjah Mada researchers put illegal circulation at 13 percent of legal production, or roughly 40 billion cigarettes a year. The Finance Ministry estimates annual state losses of up to Rp 60 trillion, while Indodata puts them at Rp 97.81 trillion.

Local evidence exposes further weaknesses. Pamekasan Regent Kholilurrahman said only 170 of around 300 cigarette factories across 13 districts in his regency hold Customs and Excise permits, and counterfeit products make up about 15 percent. Entrepreneurs argue that licensing is not the main obstacle. They allege that even licensed factories produce counterfeit cigarettes by keeping machines unregistered and colluding with officials. Illegal operators also engage in "sniping," copying popular brands, as with Marbol, a Marlboro imitation. Some sources allege that officials offer security escorts costing Rp 60 million to nearly Rp 100 million per 120-carton shipment.

Against this backdrop, the Health Ministry's planned implementing regulation of Government Regulation (PP) No. 28/2024 adds uncertainty. It would prohibit cigarette additives unless they are proven scientifically harmless. The Industry Ministry and industry associations warn that tighter restrictions could hurt business sustainability and push consumers toward illegal products. Indonesia's illegal cigarette market share reportedly rose from 7.3 percent in 2017 to 11.5 percent in 2025, and under certain assumptions it is projected to reach 16.9 percent in 2026. In a Litbang Kompas survey, 90 percent of respondents said consumers could switch to illegal cigarettes if flavored variants were banned. The consumers and traders interviewed, however, still tended to avoid illegal products, and traders in Surabaya already report difficulty obtaining some flavors.

An amnesty alone is therefore unlikely to fix a market shaped by intertwined economic incentives, distribution networks, and alleged collusion. Tighter regulation can also create unintended incentives if it outpaces the legal market's ability to meet demand, particularly for product characteristics such as flavor. The challenge is not simply to make illegal production harder but to make legal participation more viable, while ensuring that enforcement reaches the networks and actors behind illicit trade. Otherwise, an amnesty risks becoming a temporary remedy, and increasingly restrictive regulation could push more activity underground.

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