Sector

Tourism

Indonesia has designated tourism as a primary sector with a strong commitment to integrated infrastructure development and the enhancement of skilled and quality human resources. In 2023, the realization of investment in the tourism sector was predominantly driven by domestic investment (PMDN), reaching Rp 14.9 trillion. The PMDN funds were allocated to various types of businesses, including Rp 8.228 billion for star-rated hotels in West Nusa Tenggara, Rp2.601 billion for tourism areas in DKI Jakarta, and Rp1.656 billion for restaurants in Bali.

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Tourism

Indonesia has designated tourism as a primary sector with a strong commitment to integrated infrastructure development and the enhancement of skilled and quality human resources. In 2023, the realization of investment in the tourism sector was predominantly driven by domestic investment (PMDN), reaching Rp 14.9 trillion. The PMDN funds were allocated to various types of businesses, including Rp 8.228 billion for star-rated hotels in West Nusa Tenggara, Rp2.601 billion for tourism areas in DKI Jakarta, and Rp1.656 billion for restaurants in Bali.

Indonesia has identified 10 priority tourism destinations, including Borobudur, Mandalika, Labuan Bajo, Bromo Tengger Semeru, Thousand Islands, Lake Toba, Wakatobi, Tanjung Lesung, Morotai, and Tanjung Kelayang. Both domestic and international tourists constitute the country’s tourism market potential. In 2023, the number of foreign tourist visits reached 11.68 million, with the largest contributions coming from Malaysia, Australia, Singapore, China, and East Timor. This increase in visits also corresponds with the growth of tourism foreign exchange earnings, which reached US$6.08 billion in the first semester of 2023.

Major provinces attracting international tourists include Bali, DKI Jakarta, Riau Islands, West Nusa Tenggara, and East Java. Meanwhile, the number of domestic tourist trips in 2023 reached 749,114,709 trips, with DKI Jakarta, DI Yogyakarta, and East Java having the highest travel ratios.

Aside from the tourism sector, Indonesia’s creative economy sector has also shown significant growth, with exports reaching US$11.82 billion in the first half of 2023. The fashion subsector is the main contributor with US$6.56 billion (55.52 percent), followed by culinary products with US$4.46 billion (37.70 percent), and crafts with US$792.67 million (6.71 percent).

Moreover, the sector has realized US$225.28 million in foreign direct investment (FDI) and US$577.87 million in domestic direct investment (DDI) in the first quarter of 2023 out of the sector’s total target investment of US$2.68 billion in 2022. The Tourism and Creative Economy Ministry targets investment in this sector to reach US$6-8 billion, with the hope of creating 4.4 million new jobs in 2024.  This investment fund is planned to be allocated for the development of five-star hotel accommodations in super-priority tourism destination areas (DPSP) and 10 other priority tourism destinations.

Meanwhile, realized investments in the tourism sector in 2022 amounted to US$2.33 billion. Furthermore, FDI also contributes significantly, especially reaching Rp8.7 trillion from Singapore amounting to Rp2.458 billion, followed by Hong Kong with Rp1.720 billion, and India with Rp1.385 billion.

Latest News

March 10, 2026

The provisions in the Indonesia-United States Agreement on Reciprocal Trade (ART) have once again drawn public scrutiny. This time, the debate extends beyond tariff reductions to a more sensitive issue: the possible easing of halal certification requirements for US products entering the Indonesian market.

As stipulated in the ART, several US products such as cosmetics and medical devices are recorded as receiving certain facilities related to halal certification. The agreement also mentions recognition of US slaughtering standards and food safety supervision systems for food and agricultural products.

Specifically, the ART stipulates that Indonesia will allow any US halal certifier recognized by Indonesia’s halal authority, such as the Halal Transactions of Omaha (HTO) and the Islamic Food and Nutrition Council of America (IFANCA), to certify products for importation without additional requirements or restrictions. In addition, Indonesia will streamline and accelerate recognition of US halal certifiers.

For the world’s largest Muslim-majority country, however, halal certification is not merely an administrative requirement but a central pillar of consumer protection. Under Law No. 33/2014 on halal product assurance, goods entering and distributed in Indonesia must be halal certified unless they are explicitly declared non-halal. In theory, imported US products could simply be labeled and sold as non-halal.

However, the more pressing concern is the lack of clarity on how the policy would be implemented. Without detailed guidelines from the government, the uncertainty surrounding this issue has fueled speculation about whether this would amount to a limited administrative adjustment or a broader relaxation of the national halal assurance framework.

At present, domestically distributed products are generally expected to be halal certified. Retail outlets specializing in non-halal goods remain the exception rather than the norm. In practice, businesses seeking broad market access must obtain halal certification through the Halal Certification Agency (BPJPH), meaning that this is not just a formal requirement but effectively a gateway for mass-market domestic distribution.

In essence, the debate now centers on two fundamental concerns. The first is consumer protection. From the perspective of foreign exporters, mandatory halal certification is often framed as a nontariff barrier that discriminates against imported goods. Yet in the domestic context, halal assurance is less about trade restrictions and more about safeguarding the religious freedoms of Indonesia’s Muslim majority.

In a country where the overwhelming share of consumers requires halal products for daily consumption, consumer protection cannot be treated as religiously neutral. It is inherently tied to ensuring that Muslim consumers can participate in the market without doubts or ambiguities regarding what they consume. Removing or diluting halal certification requirements, even selectively, risks shifting the burden of product assurance from the state to individual consumers.

The second issue is regulatory sovereignty. Halal certification is embedded in Indonesia’s legal and institutional frameworks. Accepting foreign standards in lieu of domestic certification would not simply streamline procedures; it could also signal a partial transfer of regulatory authority. Recognition of US slaughtering or food safety standards without full alignment with Indonesia’s halal assurance mechanisms may be interpreted as subordinating domestic rules to external systems. Over time, this could weaken the state’s control over how religious compliance is defined, audited and enforced within its own territory.

Taken together, these concerns illustrate why the ART provisions have generated sensitivity beyond typical trade negotiations. The issue is not solely about tariffs or technical facilitation but also about how Indonesia balances trade liberalization with its responsibility to protect consumers and maintain regulatory autonomy. In a matter as closely tied to religion, identity and public trust as halal certification, even incremental policy adjustments can carry implications that extend well beyond commerce.

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