Sector
Tourism
Indonesia has designated tourism as a primary sector with a strong commitment to integrated infrastructure development and the enhancement of skilled and quality human resources. In 2023, the realization of investment in the tourism sector was predominantly driven by domestic investment (PMDN), reaching Rp 14.9 trillion. The PMDN funds were allocated to various types of businesses, including Rp 8.228 billion for star-rated hotels in West Nusa Tenggara, Rp2.601 billion for tourism areas in DKI Jakarta, and Rp1.656 billion for restaurants in Bali.
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Indonesia has designated tourism as a primary sector with a strong commitment to integrated infrastructure development and the enhancement of skilled and quality human resources. In 2023, the realization of investment in the tourism sector was predominantly driven by domestic investment (PMDN), reaching Rp 14.9 trillion. The PMDN funds were allocated to various types of businesses, including Rp 8.228 billion for star-rated hotels in West Nusa Tenggara, Rp2.601 billion for tourism areas in DKI Jakarta, and Rp1.656 billion for restaurants in Bali.
Indonesia has identified 10 priority tourism destinations, including Borobudur, Mandalika, Labuan Bajo, Bromo Tengger Semeru, Thousand Islands, Lake Toba, Wakatobi, Tanjung Lesung, Morotai, and Tanjung Kelayang. Both domestic and international tourists constitute the country’s tourism market potential. In 2023, the number of foreign tourist visits reached 11.68 million, with the largest contributions coming from Malaysia, Australia, Singapore, China, and East Timor. This increase in visits also corresponds with the growth of tourism foreign exchange earnings, which reached US$6.08 billion in the first semester of 2023.
Major provinces attracting international tourists include Bali, DKI Jakarta, Riau Islands, West Nusa Tenggara, and East Java. Meanwhile, the number of domestic tourist trips in 2023 reached 749,114,709 trips, with DKI Jakarta, DI Yogyakarta, and East Java having the highest travel ratios.
Aside from the tourism sector, Indonesia’s creative economy sector has also shown significant growth, with exports reaching US$11.82 billion in the first half of 2023. The fashion subsector is the main contributor with US$6.56 billion (55.52 percent), followed by culinary products with US$4.46 billion (37.70 percent), and crafts with US$792.67 million (6.71 percent).
Moreover, the sector has realized US$225.28 million in foreign direct investment (FDI) and US$577.87 million in domestic direct investment (DDI) in the first quarter of 2023 out of the sector’s total target investment of US$2.68 billion in 2022. The Tourism and Creative Economy Ministry targets investment in this sector to reach US$6-8 billion, with the hope of creating 4.4 million new jobs in 2024. This investment fund is planned to be allocated for the development of five-star hotel accommodations in super-priority tourism destination areas (DPSP) and 10 other priority tourism destinations.
Meanwhile, realized investments in the tourism sector in 2022 amounted to US$2.33 billion. Furthermore, FDI also contributes significantly, especially reaching Rp8.7 trillion from Singapore amounting to Rp2.458 billion, followed by Hong Kong with Rp1.720 billion, and India with Rp1.385 billion.
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Indonesia's illegal cigarette trade has long deprived the state of revenue and undermined formal producers. Recent allegations that people linked to a House of Representatives legislator sold counterfeit excise stamps, however, suggest that illicit trade may also involve those with access to formal institutions. The case raises questions about how illegal cigarettes keep circulating through counterfeit branding, informal distribution and alleged collusion, even as authorities tighten enforcement and regulation.
According to a Tempo investigation, counterfeit excise stamps have allegedly been linked to Adi Harnowo, a former expert staff member of House Commission XI Chairman Mukhamad Misbakhun. An East Java businessman reportedly bought two reams of stamps for Rp 60 million (US$3,336.86) each, roughly half the official price. He did so after Adi allegedly claimed he could provide excise stamp order (CK-1) documents and coordinate with Customs and Excise officials.
Two other staff members linked to Misbakhun were reportedly also involved, with a team allegedly preparing and shipping the stamps. In one transaction, more than Rp 600 million in cash was reportedly handed to one of the legislator's subordinates. A Malang entrepreneur also said that, at a 2024 meeting in a Jakarta hotel lobby arranged by one of Misbakhun's staff, the legislator told him he could deal with his subordinates if he wanted to buy stamps. The staff then set a minimum purchase of 100 reams a month, or Rp 6 billion at Rp 60 million per ream, and the entrepreneur backed out. Misbakhun did not respond to Tempo's interview requests before publication but has since denied involvement, as has Adi, who says he stopped working for the legislator in October 2024.
The allegations come as the Corruption Eradication Commission (KPK) investigates excise-stamp manipulation within a broader bribery and gratuity case involving Customs and Excise officials and PT Blueray Cargo owner John Field. Customs official Budiman Bayu Prasojo, arrested in the case, allegedly accepted bribes from cigarette entrepreneurs. These reportedly included Rp 100 million from HS cigarettes owner Muhammad Suryo for operating expenses, and Rp 30 million that investigators suspect Martinus Suparman and Johan Sugiharto paid to prevent the confiscation of their cigarettes. The KPK has also summoned Pamekasan tobacco trader Khairul Umam, known as Haji Her, who has said he did not know the suspects.
Such transactions explain why excise-stamp counterfeiting carries strict penalties. Law No. 39/2007 amended Law No. 11/1995 on excise. Under its Article 54, selling or delivering excise goods without retail packaging or excise stamps is punishable by one to five years in prison and/or a fine of two to 10 times the excise owed. Under Article 55, making, counterfeiting, buying, storing, using, or selling counterfeit or falsified stamps, or reusing used ones, carries one to eight years in prison and a fine of 10 to 20 times the excise value.
The market's scale helps explain why the problem persists. Tobacco products accounted for 96.2 percent of excise revenue in 2022–2023, and the industry supports millions of jobs. Repeated excise increases since 2014 have not eliminated demand. Instead, they have widened the price gap between legal and illegal cigarettes and pushed smaller producers outside the formal system. Enforcement campaigns such as "Gempur Rokok Ilegal" have often targeted retailers and distribution points, while production networks have proved harder to disrupt. The government has therefore paired enforcement with formalization. Its amnesty program encourages illegal producers to register, meet tax obligations, and enter the legal market.
Yet the persistence of illegal cigarettes points to deeper structural obstacles. Authorities confiscated 1.05 billion illegal cigarettes between January and August 2026, and the Directorate General of Customs and Excise destroyed 1.5 million plain cigarettes in Papua on Sep. 3. One survey estimated that illegal cigarettes made up 4.6 percent of national consumption, concentrated in East Java, West Kalimantan, and East Nusa Tenggara. Universitas Gadjah Mada researchers put illegal circulation at 13 percent of legal production, or roughly 40 billion cigarettes a year. The Finance Ministry estimates annual state losses of up to Rp 60 trillion, while Indodata puts them at Rp 97.81 trillion.
Local evidence exposes further weaknesses. Pamekasan Regent Kholilurrahman said only 170 of around 300 cigarette factories across 13 districts in his regency hold Customs and Excise permits, and counterfeit products make up about 15 percent. Entrepreneurs argue that licensing is not the main obstacle. They allege that even licensed factories produce counterfeit cigarettes by keeping machines unregistered and colluding with officials. Illegal operators also engage in "sniping," copying popular brands, as with Marbol, a Marlboro imitation. Some sources allege that officials offer security escorts costing Rp 60 million to nearly Rp 100 million per 120-carton shipment.
Against this backdrop, the Health Ministry's planned implementing regulation of Government Regulation (PP) No. 28/2024 adds uncertainty. It would prohibit cigarette additives unless they are proven scientifically harmless. The Industry Ministry and industry associations warn that tighter restrictions could hurt business sustainability and push consumers toward illegal products. Indonesia's illegal cigarette market share reportedly rose from 7.3 percent in 2017 to 11.5 percent in 2025, and under certain assumptions it is projected to reach 16.9 percent in 2026. In a Litbang Kompas survey, 90 percent of respondents said consumers could switch to illegal cigarettes if flavored variants were banned. The consumers and traders interviewed, however, still tended to avoid illegal products, and traders in Surabaya already report difficulty obtaining some flavors.
An amnesty alone is therefore unlikely to fix a market shaped by intertwined economic incentives, distribution networks, and alleged collusion. Tighter regulation can also create unintended incentives if it outpaces the legal market's ability to meet demand, particularly for product characteristics such as flavor. The challenge is not simply to make illegal production harder but to make legal participation more viable, while ensuring that enforcement reaches the networks and actors behind illicit trade. Otherwise, an amnesty risks becoming a temporary remedy, and increasingly restrictive regulation could push more activity underground.
