Sector

Tourism

Indonesia has designated tourism as a primary sector with a strong commitment to integrated infrastructure development and the enhancement of skilled and quality human resources. In 2023, the realization of investment in the tourism sector was predominantly driven by domestic investment (PMDN), reaching Rp 14.9 trillion. The PMDN funds were allocated to various types of businesses, including Rp 8.228 billion for star-rated hotels in West Nusa Tenggara, Rp2.601 billion for tourism areas in DKI Jakarta, and Rp1.656 billion for restaurants in Bali.

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Tourism

Indonesia has designated tourism as a primary sector with a strong commitment to integrated infrastructure development and the enhancement of skilled and quality human resources. In 2023, the realization of investment in the tourism sector was predominantly driven by domestic investment (PMDN), reaching Rp 14.9 trillion. The PMDN funds were allocated to various types of businesses, including Rp 8.228 billion for star-rated hotels in West Nusa Tenggara, Rp2.601 billion for tourism areas in DKI Jakarta, and Rp1.656 billion for restaurants in Bali.

Indonesia has identified 10 priority tourism destinations, including Borobudur, Mandalika, Labuan Bajo, Bromo Tengger Semeru, Thousand Islands, Lake Toba, Wakatobi, Tanjung Lesung, Morotai, and Tanjung Kelayang. Both domestic and international tourists constitute the country’s tourism market potential. In 2023, the number of foreign tourist visits reached 11.68 million, with the largest contributions coming from Malaysia, Australia, Singapore, China, and East Timor. This increase in visits also corresponds with the growth of tourism foreign exchange earnings, which reached US$6.08 billion in the first semester of 2023.

Major provinces attracting international tourists include Bali, DKI Jakarta, Riau Islands, West Nusa Tenggara, and East Java. Meanwhile, the number of domestic tourist trips in 2023 reached 749,114,709 trips, with DKI Jakarta, DI Yogyakarta, and East Java having the highest travel ratios.

Aside from the tourism sector, Indonesia’s creative economy sector has also shown significant growth, with exports reaching US$11.82 billion in the first half of 2023. The fashion subsector is the main contributor with US$6.56 billion (55.52 percent), followed by culinary products with US$4.46 billion (37.70 percent), and crafts with US$792.67 million (6.71 percent).

Moreover, the sector has realized US$225.28 million in foreign direct investment (FDI) and US$577.87 million in domestic direct investment (DDI) in the first quarter of 2023 out of the sector’s total target investment of US$2.68 billion in 2022. The Tourism and Creative Economy Ministry targets investment in this sector to reach US$6-8 billion, with the hope of creating 4.4 million new jobs in 2024.  This investment fund is planned to be allocated for the development of five-star hotel accommodations in super-priority tourism destination areas (DPSP) and 10 other priority tourism destinations.

Meanwhile, realized investments in the tourism sector in 2022 amounted to US$2.33 billion. Furthermore, FDI also contributes significantly, especially reaching Rp8.7 trillion from Singapore amounting to Rp2.458 billion, followed by Hong Kong with Rp1.720 billion, and India with Rp1.385 billion.

Latest News

January 15, 2026

Three cultural heritage sites from North Maluku Province have achieved national recognition directly from Culture Minister Fadli Zon, during the 2025 National Cultural Heritage Awards.

The recognition was received directly by North Maluku Province Education and Culture Office Head Abubakar Abdullah, during the event held at the Culture Ministry building in Central Jakarta Administrative City, Jakarta Special Capital Region (DKI) on Dec. 16, 2025.

The three sites in North Maluku designated as National Cultural Heritage Sites in 2025 are the Sultan Ternate Mosque, the Tomb of Sultan Baabullah, and the Tomb of Sultan Mahmud Badaruddin II

"The designation of these three National Cultural Heritage sites is both a source of pride and a great responsibility for the region. North Maluku now has five officially recognized National Cultural Heritage sites," Abubakar said.

He emphasized that this achievement was the result of collaborative efforts by various parties to preserve the historical and cultural heritage of North Maluku. The recognition also served as motivation to continue proposing other potential cultural heritage sites in the province for national recognition.

Meanwhile, in his remarks, Fadli Zon encouraged regional governments to be more active in registering various cultural sites for National Cultural Herite Site designation. He claimed that Indonesia will enter an era of cultural economy and cultural industry, which requires early preparation.

Fadli Zon emphasized that the natural resources that have long been the mainstay of the region are not unlimited, while cultural heritage can actually become a long-term economic pillar if managed sustainably and professionally.

"In various regions, the involvement of the private sector is very constructive. The government must be open and welcoming to multi-stakeholder collaboration as long as it is managed professionally," the minister said.

Fadli Zon concluded his remarks by expressing his appreciation to all stakeholders, especially regional governments, for their full support in achieving the 2025 National Cultural Heritage designation.

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