Sector

Tourism

Indonesia has designated tourism as a primary sector with a strong commitment to integrated infrastructure development and the enhancement of skilled and quality human resources. In 2023, the realization of investment in the tourism sector was predominantly driven by domestic investment (PMDN), reaching Rp 14.9 trillion. The PMDN funds were allocated to various types of businesses, including Rp 8.228 billion for star-rated hotels in West Nusa Tenggara, Rp2.601 billion for tourism areas in DKI Jakarta, and Rp1.656 billion for restaurants in Bali.

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Tourism

Indonesia has designated tourism as a primary sector with a strong commitment to integrated infrastructure development and the enhancement of skilled and quality human resources. In 2023, the realization of investment in the tourism sector was predominantly driven by domestic investment (PMDN), reaching Rp 14.9 trillion. The PMDN funds were allocated to various types of businesses, including Rp 8.228 billion for star-rated hotels in West Nusa Tenggara, Rp2.601 billion for tourism areas in DKI Jakarta, and Rp1.656 billion for restaurants in Bali.

Indonesia has identified 10 priority tourism destinations, including Borobudur, Mandalika, Labuan Bajo, Bromo Tengger Semeru, Thousand Islands, Lake Toba, Wakatobi, Tanjung Lesung, Morotai, and Tanjung Kelayang. Both domestic and international tourists constitute the country’s tourism market potential. In 2023, the number of foreign tourist visits reached 11.68 million, with the largest contributions coming from Malaysia, Australia, Singapore, China, and East Timor. This increase in visits also corresponds with the growth of tourism foreign exchange earnings, which reached US$6.08 billion in the first semester of 2023.

Major provinces attracting international tourists include Bali, DKI Jakarta, Riau Islands, West Nusa Tenggara, and East Java. Meanwhile, the number of domestic tourist trips in 2023 reached 749,114,709 trips, with DKI Jakarta, DI Yogyakarta, and East Java having the highest travel ratios.

Aside from the tourism sector, Indonesia’s creative economy sector has also shown significant growth, with exports reaching US$11.82 billion in the first half of 2023. The fashion subsector is the main contributor with US$6.56 billion (55.52 percent), followed by culinary products with US$4.46 billion (37.70 percent), and crafts with US$792.67 million (6.71 percent).

Moreover, the sector has realized US$225.28 million in foreign direct investment (FDI) and US$577.87 million in domestic direct investment (DDI) in the first quarter of 2023 out of the sector’s total target investment of US$2.68 billion in 2022. The Tourism and Creative Economy Ministry targets investment in this sector to reach US$6-8 billion, with the hope of creating 4.4 million new jobs in 2024.  This investment fund is planned to be allocated for the development of five-star hotel accommodations in super-priority tourism destination areas (DPSP) and 10 other priority tourism destinations.

Meanwhile, realized investments in the tourism sector in 2022 amounted to US$2.33 billion. Furthermore, FDI also contributes significantly, especially reaching Rp8.7 trillion from Singapore amounting to Rp2.458 billion, followed by Hong Kong with Rp1.720 billion, and India with Rp1.385 billion.

Latest News

February 6, 2026

After “greedynomics”, a new label has entered Indonesia’s political–economic vocabulary: “Prabowonomics”. The term made its global debut at the World Economic Forum, where President Prabowo Subianto presented it as the guiding framework for Indonesia’s economic trajectory. While narratives can be curated for international audiences, economic outcomes cannot be scripted. The central question is therefore not how persuasive the narrative sounds, but whether Prabowonomics reflects genuine structural progress or merely repackages ambition and political symbolism in the absence of measurable results.

The question gains urgency when viewed against Indonesia’s domestic and global conditions in early 2026. Natural disasters and renewed pressure on the rupiah have tested macroeconomic resilience, while concerns over institutional governance resurfaced following the appointment of the president’s nephew as deputy governor of Bank Indonesia, the central bank.

At the same time, escalating geopolitical tensions and tighter global financial conditions have amplified external risks. Against this backdrop, President Prabowo opted for projection rather than caution. The World Economic Forum became the stage on which he showcased what he framed as early successes of Prabowonomics, even as uncertainty continued to weigh on the domestic economy.

Prabowonomics itself is presented not as a new doctrine but as a long-standing approach pursued by Prabowo both before and after assuming office. In his speech, he highlighted Indonesia’s macroeconomic stability, pointing to average growth above 5 percent over the past decade, low inflation, a fiscal deficit below 3 percent and manageable public debt.

Yet this narrative sits uneasily alongside the administration’s own ambitions. With a target of achieving around 8 percent annual growth, maintaining growth at roughly 5 percent is neither sufficient nor transformative. The emphasis on fiscal prudence appears aimed at reassuring global markets amid concerns over a widening budget deficit and a weakening currency.

A central pillar of Prabowonomics is the free nutritious meal program, promoted both as a social intervention and a driver of economic activity. Since its launch in early 2025, the program has expanded rapidly from 190 kitchens serving 570,000 meals per day to more than 21,000 kitchens producing nearly 60 million meals daily nationwide. The government claims a success rate of 99 percent and credits the initiative with creating hundreds of thousands of jobs.

Yet behind the narrative of scale, the free meals program has become a fiscally dominant intervention. The program absorbed Rp 71 trillion in 2025 and is projected to surge to Rp 335 trillion in the 2026 state budget, accounting for nearly half of total education spending. Rapid expansion has also been accompanied by operational and governance concerns. As of Oct. 31, 2025, at least 16,000 cases of food poisoning had been reported, which authorities argued represented less than 1 percent of beneficiaries.

More fundamentally, the program’s nutritional framework remains weakly articulated. Without clear and enforceable standards on menu quality and delivery, it risks prioritizing scale over substance, turning a flagship social policy into a costly undertaking that falls short of its human capital and long-term development goals.

Prabowo also framed his first year in office as a decisive campaign against systemic illegality in Indonesia’s resource sectors. He claimed that his administration uncovered widespread abuses in fuel, plantation and mining governance, resulting in the confiscation of more than 4 million hectares of illegally held land and the closure of around 1,000 illegal mines. Labeling such practices as greedynomics, he positioned his policies as a restoration of state authority and the rule of law.

However, this stance sits uneasily alongside the administration’s environmental rhetoric. The president has argued that expanding oil palm plantations does not necessarily threaten forests, noting that oil palm trees are still “trees”. Such reasoning blurs the critical distinction between natural forest ecosystems and monoculture plantations. Research from various environmental organizations show that oil palm expansion, whether through direct forest clearing, peatland conversion or indirect land-use change, has been a major driver of deforestation and biodiversity loss in Indonesia. Framing plantation expansion as environmentally benign risks undermining the credibility of the government’s law-enforcement narrative and exposes a deeper policy inconsistency.

In the end, Prabowonomics appears less a coherent economic strategy than an exercise in scale and spectacle. Ambitious growth targets, massive social spending and assertive law-enforcement rhetoric coexist without a clear fiscal or institutional anchor. Without stronger discipline, credible execution and a growth model that moves beyond resource- and land-intensive expansion, Prabowonomics risks delivering confidence without capacity, ambition without durability.

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