Sector

Tourism

Indonesia has designated tourism as a primary sector with a strong commitment to integrated infrastructure development and the enhancement of skilled and quality human resources. In 2023, the realization of investment in the tourism sector was predominantly driven by domestic investment (PMDN), reaching Rp 14.9 trillion. The PMDN funds were allocated to various types of businesses, including Rp 8.228 billion for star-rated hotels in West Nusa Tenggara, Rp2.601 billion for tourism areas in DKI Jakarta, and Rp1.656 billion for restaurants in Bali.

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Tourism

Indonesia has designated tourism as a primary sector with a strong commitment to integrated infrastructure development and the enhancement of skilled and quality human resources. In 2023, the realization of investment in the tourism sector was predominantly driven by domestic investment (PMDN), reaching Rp 14.9 trillion. The PMDN funds were allocated to various types of businesses, including Rp 8.228 billion for star-rated hotels in West Nusa Tenggara, Rp2.601 billion for tourism areas in DKI Jakarta, and Rp1.656 billion for restaurants in Bali.

Indonesia has identified 10 priority tourism destinations, including Borobudur, Mandalika, Labuan Bajo, Bromo Tengger Semeru, Thousand Islands, Lake Toba, Wakatobi, Tanjung Lesung, Morotai, and Tanjung Kelayang. Both domestic and international tourists constitute the country’s tourism market potential. In 2023, the number of foreign tourist visits reached 11.68 million, with the largest contributions coming from Malaysia, Australia, Singapore, China, and East Timor. This increase in visits also corresponds with the growth of tourism foreign exchange earnings, which reached US$6.08 billion in the first semester of 2023.

Major provinces attracting international tourists include Bali, DKI Jakarta, Riau Islands, West Nusa Tenggara, and East Java. Meanwhile, the number of domestic tourist trips in 2023 reached 749,114,709 trips, with DKI Jakarta, DI Yogyakarta, and East Java having the highest travel ratios.

Aside from the tourism sector, Indonesia’s creative economy sector has also shown significant growth, with exports reaching US$11.82 billion in the first half of 2023. The fashion subsector is the main contributor with US$6.56 billion (55.52 percent), followed by culinary products with US$4.46 billion (37.70 percent), and crafts with US$792.67 million (6.71 percent).

Moreover, the sector has realized US$225.28 million in foreign direct investment (FDI) and US$577.87 million in domestic direct investment (DDI) in the first quarter of 2023 out of the sector’s total target investment of US$2.68 billion in 2022. The Tourism and Creative Economy Ministry targets investment in this sector to reach US$6-8 billion, with the hope of creating 4.4 million new jobs in 2024.  This investment fund is planned to be allocated for the development of five-star hotel accommodations in super-priority tourism destination areas (DPSP) and 10 other priority tourism destinations.

Meanwhile, realized investments in the tourism sector in 2022 amounted to US$2.33 billion. Furthermore, FDI also contributes significantly, especially reaching Rp8.7 trillion from Singapore amounting to Rp2.458 billion, followed by Hong Kong with Rp1.720 billion, and India with Rp1.385 billion.

Latest News

March 6, 2026

State-owned PT Agrinas Pangan Nusantara’s plan to import 105,000 pickup trucks from India has triggered strong criticism from domestic industry players, labor unions, and lawmakers who argue that the move undermines Indonesia’s automotive sector and contradicts national industrialization goals. The state-owned company, which is tasked with operating the Red and White Cooperatives (KMP) program, has defended the plan on the grounds of cost efficiency. Agrinas chief executive officer Joao Angelo De Sousa Mota stated that price considerations were the primary driver behind the procurement decision.

The procurement plan consists of 35,000 Mahindra 4x4 pickups, 35,000 Tata Motors 4x4 pickups and 35,000 light trucks, with a total estimated cost of Rp 24.66 trillion (US$1.47 billion). Business associations such as Kadin Indonesia, the Indonesian Automotive Industry Association (GAIKINDO) and the Association of Automotive and Motorcycle Parts Industries (GIAMM) have strongly opposed the plan. They argue that domestic manufacturers have sufficient, and in many cases underutilized, production capacity to meet the demand. Large-scale imports of completely built-up vehicles, they warn, could erode local market share, threaten employment and create significant economic leakage abroad, potentially reducing gross domestic product contributions by tens of trillions of rupiah.

Labor organizations, including KSPSI and unions representing workers at major automakers such as Suzuki, have described the policy as dismissive of national industrial capabilities. They caution that the move could accelerate layoffs at a time when the sector is already under pressure. Several economists have also characterized the plan as disruptive to Indonesia’s long-standing industrialization strategy. Meanwhile, DPR Vice Speaker Sufmi Dasco Ahmad has called for a postponement pending President Prabowo Subianto’s review, stressing that government procurement should prioritize domestic production in line with the administration’s commitment to economic self-reliance.

Although reports indicate that around 200 Mahindra units have already arrived, with additional shipments on the way, public pressure continues to mount. Many stakeholders are urging the government to cancel or at least thoroughly reassess the procurement in order to safeguard domestic industry and employment.

The controversy surrounding the KMP program, however, extends well beyond the automotive procurement issue. Launched under Presidential Instruction No. 17 of 2025 as a flagship initiative to strengthen rural self-reliance, the program has faced increasing scrutiny since its implementation. Much of the criticism centers on the mandatory reallocation of village budgets. For 2026, approximately Rp 34.57 trillion, or 58.03 percent of the total Rp 60.57 trillion village fund allocation, is earmarked for the program. Village leaders, particularly in remote areas, argue that the reallocation significantly reduces fiscal space for essential infrastructure and social assistance, thereby constraining local economic activity.

Conceptually, the program is a flagship initiative to empower rural economies, making villages more productive through self-reliant cooperatives that handle downstream processing of local commodities. The initiative understandably drew grassroots support from the public, as it promises to aggregate and add value to rural businesses.

However, critics argue there had not been a sufficiently strong preexisting demand or ecosystem to justify rolling out village cooperatives on such a massive scale. The argument could be made for villages in proximity to urban epicenters, but in remote and underdeveloped regions, weak infrastructure, poor market access and significant logistical challenges make successful operations highly uncertain, potentially leading to underutilized facilities and financial strain from maintenance or debt, or outright failure, echoing the recent issue last year about state banks being forced to maintain the liquidity of village cooperatives.

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