Province

Jambi

Jambi, the legacy of Sriwijaya Empire and environmental prowess

Nestled on the eastern coast of Sumatra and boasting a population of 3.76 million people in 2023, the province of Jambi showcases a rich cultural heritage, diverse landscapes, and abundant natural resources. The province’s historical significance, combined with its vibrant culture and rich ecology has positioned Jambi as a noteworthy part of Indonesia's archipelago.

Jambi's landscape features lush rainforests, fertile plains, and meandering rivers, including the Batanghari River. Recognized as one of Indonesia’s longest rivers, the Batanghari River not only serves as a lifeline for the local communities but also contributes to the fertility of the province’s land.

Jambi is also home to Kerinci Seblat National Park, a designated UNESCO World Heritage Site that shelters a diverse array of flora and fauna, making Jambi a haven for nature enthusiasts and conservationists. Due to this environmental prowess, the province was designated as one of the pilot projects of World Bank’s BioCarbon Fund starting in 2019.

Culturally, Jambi boasts a rich cultural heritage that reflects the convergence of various influences throughout the province’s history. Notably, Jambi shelters the remnants of the ancient Sriwijaya Empire, including the Muaro Jambi Temple complex - the biggest temple complex in Southeast Asia. The Sriwijaya Empire has also heavily influenced the local Malay Culture due to their historical ties, which are vividly expressed through the province’s traditional dance, music, and art.

Moreover, important locations in Jambi and other cities within the province are slated to be interconnected soon, as the national government is working on the construction of Jambi’s first highway, the Betung-Tempino-Jambi highway. This highway is projected to be operational by 2024.

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Economic significance

The economy in Jambi has experienced positive trends in recent years, with its Gross Regional Domestic Product (GRDP) increasing from Rp 153 trillion in 2021, to Rp 161 trillion in 2022, and further to Rp 169 trillion in 2023. The agriculture, forestry, and fishery sector contributed the most to the GRDP in 2023 with Rp 45 trillion, followed by the trade sector with Rp 17 trillion, and the mining sector with Rp 16 trillion.

The province’s agriculture sector notably produces timber, rubber, and palm oil, which are a few of the natural resources supporting Jambi’s economy. The significance of Jambi’s agriculture sector is also reflected in the province’s labor force. In 2022 alone, 42.87 percent of Jambi’s labor force was dominated by the agriculture sector, followed by the trade industry at 17.13 percent and the processing industry at 6.81 percent.

Moreover, the province has been aggressively pursuing both domestic and foreign investment. Notably, the year 2023 saw Jambi surpassing its Rp 10.3 trillion investment target, which has been increased to a target of Rp 11.62 trillion for 2024.

Bank Indonesia projects that in the following years, Jambi’s economic development may benefit greatly from some new economic resources, such as Shariah economy, digital economy, and natural resources downstream. Additionally, the province’s national strategic projects (PSN), such as the Betung-Tempino-Jambi highway, are also expected to contribute to the province’s economic development, which may reach between 4.7 and 5.2 percent in 2024.

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Latest News

August 13, 2025

The 2025 Batanghari Festival presented both contemporary and traditional performances, from modified boats with Angso Duo motifs, Jambi Malay customs, to boat dances.

A meaningful spectacle was displayed during the decorated boat parade as part of the festival held on the Batanghari River, specifically at the Bhara Tirta Kencana Pier of Angso Duo Baru Market in Jambi City, Jambi Province on Aug. 3, 2025.

This year's Batanghari Festival was officially opened by Jambi Governor Al Haris, launching the parade of decorated boats from the pier.

Dozens of boats were displayed, including small ketek vessels local to the southern waterways of Sumatra. The Jambi Provincial Government also participated, with every three Offices of the local government backing a decorated boat.

A highlight of the event was the unique 'Gawe Gadis Dusun Mandi di Sunge' dance performance on a boat supported by the Jambi Province Regional Inspectorate.

The dance captivated the audience with its strong traditional cultural nuances and meaningful depiction of the lives of the Jambi riverside communities.

"This dance is just as captivating as the current popular ones; the dancers are agile and their movements are synchronized and organized," said Raden, a parade spectator.

Equally captivating was the Tebo Regency's boat, which successfully captured the attention of the audience thanks to the captivating performance by the Jambi Cinema Talent Studio.

The talented young dancers displayed modern choreography combined with traditional elements, creating a lively and energetic floating stage atmosphere.

Coupled with the ship's magnificent and colorful ornaments, the Tebo Regency's decorated boat stood out and became a favorite among the audience that afternoon.

"It's true that dances are currently trending. A regency like Tebo also showcases traditional dances. We've been really impressed by the Batanghari Festival, which is different from last year," added Raden.

The visitor hopes that Batanghari Festival 2025 will reaffirm its role as a leading cultural and tourism event in Jambi Province, showcasing the collaboration of arts, culture, and creativity from the various regencies and cities in the province.

The decorated boat parade symbolizes the collective spirit in celebrating the identity and cultural richness of the Batanghari River, which has historically been the lifeblood of the Jambi people.

Jambi Province Culture and Tourism Office Head Imron Rosyadi stated that thousands of visitors packed the festival ground to welcome the occasion's lively first night, which featured entertaining performances of Jambi's arts, culture, and music.

"This week-long festival promises a variety of exciting activities every day. From dance and music to cultural exhibitions and decorated boat parades, everything is designed to celebrate the rich local culture of Jambi Province," he said.

The mission of Batanghari Festival 2025, which is listed in the Tourism Ministry's Karisma Event Nusantara (KEN) 2025 calendar of cultural festivals, is to revitalize local culture as a vital part of Jambi's tourist attractions.

"We want to revive art and culture in Jambi Province as part of our tourism strategy. If tourists just visit without seeing any attractions, they'll surely get bored," he stressed.

Batanghari Festival 2025 also involved hundreds of local micro, small, and medium enterprises (MSMEs) which offered a variety of products, from culinary specialties to unique handicrafts.

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