Five countries, various local institutions participate in TIFF 2025

The Tomohon International Flower Festival (TIFF) in Tomohon City, North Sulawesi, has  been included in the Tourism Ministry's Karisma Event Nusantara (KEN) calendar of cultural festivals for the fourth consecutive year.

TIFF 2025 in August 8-12, 2025, the 13th edition of the festival, featured participants from five countries, namely Japan, the United States, Turkey, Albania, and the Philippines.

In addition, flower parade floats from the Tourism Ministry, banks, private sector players, state-owned enterprises (SOEs), and various institutions were also on display.

TIFF 2025 is expected to have a major economic impact on the local community. The Tomohon City Government is targeting more than 300,000 local and international tourists to visit the festival.

North Sulawesi Governor Yulius Selvanus stated that the festival is a milestone in driving economic growth by leveraging it as a tourist attraction.

"We are encouraging increased international visits, expanding employment opportunities, and the growth of MSMEs (micro, small, and medium enterprises) based on local culture," said Yulius, as quoted in a press release from the Tourism Ministry on Aug. 9, 2025.

He hopes that this festival could provide flower farmers with improved access to technology and international markets, as well as providing creative economy players with branding training and integrated supporting infrastructure.

Flowers have become the identity of Tomohon City. All the flowers displayed in the parade are sourced from Tomohon City flower farmers, and the decorators are also from the city.

TIFF 2025 opened with the Anak Maesaan Wo Kawangunan Colossal Dance. This dance tells the history of the founding of Tomohon City.

The festival then continued with the main event, a parade of 30 flower floats and a fashion carnival adorned with fresh flowers combined with innovative art and design. The carnival passed through Tomohon City's main route and concluded at Babe Palar Stadium.

Tourism Minister Widiyanti Putri Wardhana stated that TIFF serves as a platform to promote Indonesian tourism internationally. She hopes the festival will continue to grow as a symbol of Indonesian pride.

"From Tomohon, we send a message to the world: this is Indonesia, beautiful in diversity, strong in synergy, and great in culture," Widiyanti said in her speech at TIFF 2025 on Aug. 9, 2025.