News
Mitra10 Expands to Jambi
WINDONESIA May 31, 2024
Opening ceremony for Mitra10 Jambi, (CSAP).
Catur Sentosa Adiprana (CSAP) subsidiary Catur Mitra Sejati Sentosa (CMSS) has strengthened its presence in the modern retail market for building materials and home improvement in Sumatra by opening a new Mitra10 superstore in Jambi Province. The state-of-the-art home improvement store occupies part of a 70,000 square meter (m2) plot located at the Jambi Business Center in Jambi City.
Mitra10 now boasts 49 stores across Jakarta, Banten, West Java, Central Java, East Java, Bali, West Nusa Tenggara, Sumatra, Kalimantan, and Sulawesi.
“Following the launch of Mitra10 Tasikmalaya in late November last year, we are now officially opening Mitra10 in Jambi. This is our 49th store and the first new superstore we’ve inaugurated in 2024, making it easier for customers to access building materials for renovations. We are targeting over 11,000 visitors in the first month at Mitra10 Jambi,” Mitra10 President Director and Chief Operating Officer Andy Totong stated in Jakarta on May 23, 2024.
The selection of Jambi for the opening of a new Mitra10 superstore was influenced by its economic potential and growth. Jambi's economic growth rate reached 4.92 percent in 2023 based on Statistics Indonesia (BPS) data, with the province's gross regional domestic product rising by 4.66 percent year-on-year (yoy).
“Mitra10 will become the primary destination for building materials and home improvement products with its presence in Jambi by offering the largest, most complete, affordable, and comfortable shopping experience for Jambi residents and surrounding areas. Our one-stop shopping concept with a comprehensive, safe, and comfortable shopping environment will delight visitors,” he added.
Andy also highlighted the store’s contribution to local human resource empowerment by creating job opportunities for over 160 local residents who are of productive age.
Mitra10 Jambi offers more than 60,000 stock keeping units across 12 categories, namely Flooring & Walls, Bathroom Fixtures, Paint & Supplies, Pipes & Accessories, Building Materials, Doors & Windows, Electrical & Lighting, Household & Hobby Supplies, Tools, Locks & Accessories, Home Electronics, and Kitchen Supplies, all arranged in a nearly 4,000 m2 sales area.
Mitra10 General Manager Marketing & Communication Erick Koswara stated that the company aims to be Indonesia's leading modern retail network for building materials and home improvement products.
To celebrate the grand opening, Mitra10 offers various exciting promotions, such as "Tebus Murah" for attractive products at super low prices, "Crazy Price" with a lowest-price guarantee, "Direct Electric Bicycle Gifts," special discounts for Mitra10 members, point rewards, benefits at select merchants, special bank discounts, and even 0 percent installment plans for up to 12 months.
Mitra10 General Manager E-Commerce & Digital Marketing Siripohn Tiradechakul mentioned that Jambi residents can also shop at Mitra10 online. Mitra10 has established various digital platforms under its "Omnichannel" concept to ease shopping both offline and online.
“With 24/7 access through digital platforms, including the website www.mitra10.com, various marketplaces, and WhatsApp Business Chat during store hours, Mitra10 provides an innovative and convenient shopping experience,” Siripohn promoted.
Source: wartaekonomi.co.id