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PT Chery Sales Indonesia (CSI), a subsidiary of Chery Holding Group automobile manufacturer Chery Automobile, is expanding its reach into Eastern Indonesia by opening a dealership in Jayapura Regency, Papua Province. The sales and after-sales service facility is the first in Papua Island for the brand, and the 54th Chery dealership to open in Indonesia.
PT CSI Brand & Marketing Department Head Rifkie Setiawan explained that the expansion was pursued to address the enthusiasm and growing market demand in Jayapura Regency. He highlighted the region's dynamic geography, ranging from urban traffic to challenging hilly terrain.
Rifkie claims that Chery's sport utility vehicle (SUV) product line can meet those needs, adding that the company has received a positive response in Jayapura Regency even before its dealership in the region was officially opened.
"This is our fourth dealership in Eastern Indonesia and the first in Papua. We see enormous market potential in Papua for the SUV segment," he said in a written statement received by Kontan.co.id on Aug. 12, 2025.
Rifkie believes that opening a dealership in Jayapura will expand the choices of cars available for consumers and contribute to regional economic growth. Chery's entry is also in line with the 11.55 percent growth of Papua Province's transportation sector.
"The presence of Chery Jayapura is a realization of our commitment to reach out towards the entire Indonesian automotive market and provide premium SUVs to people across the region," he continued.
The Chery dealership in Jayapura Regency operates under the management of PT Koko Diler Mobil Chery. The sales and after-sales service facility is located at Bucend 2 Entrop Road No. 9, Ardipura Subdistrict, South Jayapura District, Jayapura Regency. With a building area of 979 m² on on 1,300 m² of land, the Chery Jayapura dealership is designed to implement the company's global service standards. The facility provides integrated 3S services, namely sales, service, and spare parts.
Chery Jayapura also has full authorization and complete facilities to handle after-sales service for all Chery vehicles. PT CSI provided expert technicians specifically certified for electric vehicles (EVs) to ensure precise and safe handling. Rifkie stated that the inauguration of the Jayapura dealership brings Chery closer to its target of operating 80 dealerships across Indonesia by the end of 2025.
Chery's expansion is supported by the positive momentum it achieved at Gaikindo Indonesia International Auto Show (GIIAS) 2025 held by the Association of Indonesian Automotive Manufacturers (Gaikindo). Chery's participation in the major automotive exhibition resulted in 2,153 car orders, representing a significant increase of about 113 percent year-on-year (yoy).
"That figure confirms the solid trust of Indonesian consumers in the innovation, quality, and excellence of Chery products," Rifkie concluded.