GoPay Launches Dedicated Merchant App with Fraud Prevention

GoTo Financial, GoTo Group’s financial technology business unit, has launched the GoPay Merchant app, targeting merchants particularly in the micro, small and medium enterprises (MSMEs) sector.

Available for both Android and iOS, the GoPay Merchant app is aimed at providing MSMEs with greater financial access and enabling them to operate with ease, with features designed around QRIS adoption, flexible disbursement and fraud prevention.

QRIS, short for Quick Response Indonesia Standard, allows users of a payment service to transfer funds to any other service within Bank Indonesia’s ecosystem through a QR code.

Since its launch in 2019, the system has been increasingly popular among consumers seeking to go cashless. This popularity is reflected in data from the Indonesian Payment Systems Association (ASPI), which found that as of March 2024, 31.6 million merchants across the country have adopted QRIS as a payment method, an increase of 24.6 percent compared to the previous year.

GoTo Financial Head of Merchant Services Haryanto Tanjo acknowledged that while the number of MSMEs using QRIS is rising, there are still several barriers to adoption when it comes to digital financial services, such as a lengthy registration process, the inability to withdraw funds at any time and concerns around potential fraud.

“The GoPay Merchant app is part of our ongoing efforts to address these barriers and provide MSMEs with safe and reliable financial services. We are just getting started and we will continue developing more features for the app, so that we can meet even more needs for MSMEs across Indonesia," he said.