DIY holds JFW 2025 to encourage tourism

The Yogyakarta Special Region (DIY) Government is trying to attract tourists by holding various events. One of them is Jogja Fashion Week (JFW), the oldest fashion event in Indonesia. DIY Industry and Trade Office Head Yuna Pancawati stated the DIY Government seeks to encourage tourist visits to DIY amid government austerity stipulated in Presidential Instruction (Inpres) No. 1/2025.

"Everyone is experiencing the impact of Presidential Instruction (Inpres) No. 1/2025. For this year, the DIY Government's JFW facilitation special fund has decreased by 40 percent," she revealed on Feb. 26, 2025.

Yuna said that the DIY Industry and Trade Office remains optimistic about holding JFW this year considering that it has received support from various parties, including the fashion community and fashion entrepreneurs.

Her party will also try to cooperate with organizations that are related to tourism.

"We hope that later there will be buyers coming and visits coming, of course together with PHRI friends, associations and related agencies, that encourages JFW to become one of the tourism destinations and also increase industrial growth in Jogja," she explained.

JFW Project Manager Aulia Sunhandhika explained that JFW 2025 is organized by the DIY Industry and Trade Agency in collaboration with various parties to showcase global fashion trends.

"The peak of JFW will take place on Aug. 7-10, 2025 at the Jogja Expo Center," he said.

Aulia added that JFW will present a series of exhibitions, educational shows, and fashion shows that are effective media for interaction and transactions for employers in the fashion sector, so that good and sustainable economic communication could be established. He revealed that a variety of premium fashion products and accessories will be present at JFW 2025 exhibitions.

"No less than 130 curated exhibition tenants will participate to display quality and attractive products," he said.

The 10 fashion show sessions at JFW 2025 will involve more than 96 professional fashion designers, 12 youth fashion designers, and more than 12 kids fashion designers involving 1,000 fashion creations. Every day there will be a guest designer who will add to the attraction of the fashion show sessions.

The series of JFW activities will be increasingly complete and lively with various supporting events held, including seminars, talkshows, shop talks, product presentations, young fashion designer competitions, business matching, and Tour de Expo.

There will be model auditions and various activation programs as a prelude to JFW 2025 which would be implemented in an integrative and sustainable manner by collaborating with various parties as part of the event's promotional activities.